What We Do
INSPIOR's clients rely on our years of experience in creative concepts for event management and marketing to develop and manage all aspects of their face-to-face communications and experiential marketing event programs, from strategic event planning and day-to-day management to coordination of world-class online event registration, even, exhibition and trade show programs, exposition services and trade show services. INSPIOR creates a project team that matches your exclusive requirements in terms of talent, skill sets and corporate culture. INSPIOR develops complete show schedules and budgets and implements all aspects of each event. The industry leadership provided by our long-term relationships and buying power with the industry's leading suppliers enable us to provide the highest quality, full program development, design and management including strategy, logistics, execution, location scouting, fulfillment, event management software, products and services on-time and on-budget. Our comprehensive approach helps marketers target key audiences, create more effective strategies, and measured results.
INSPIOR delivers targeted marketing communications solutions to organizations whose growth is dependent on nurturing high-value relationships over the long-term. By fusing digital strategy, memorable and compelling creative and innovative marketing technology, INSPIOR joins you with your clients, prospects and employees. We understand the needs of relationship marketers, who not only require a technical solution but the strategic consultancy and creative services that will help them achieve the corporate and marketing objectives they must deliver on.
Two-thirds of consumers say that most of the e-mails they receive don't offer anything that interests them. Marketers can change this perception by creating programs around benefits that consumers want and allowing subscribers to pick and choose content. INSPIOR solutions are designed to cater to your requirements. A number of customers outsource the entire digital strategy to us, while others manage their own digital communications by using INSPIOR technology platforms.
Assume service, not marketing. E-mail is low-cost. The clear advantages in technological innovation and ease-of-use that Email Marketing Solutions (EMS) provide are key considerations, so not all communications have to be hard-sell. Anticipated, personalized and relevant marketing communications solutions always perform better than unsolicited junk mail. INSPIOR takes a softer, service-oriented approach.
Recently there has been a migration of firms away from the traditional-installed mail solution due to the lack of business intelligence it generates, but also due to demands the traditional-installed mail solution makes on an organization's internal infrastructure and internal resources.
- Over communicate consumer control. Consumers consider anything that is not interesting or relevant as spam, so a simple opt-in is no longer enough. Marketers must give consumers more choices about content and frequency. At a minimum:
- Link e-mail customization to consumer profiles used in site personalization*
- Marketers should offer several opt-in options*
- Marketers should give subscribers the option to sign up for alerts when an article on a topic of specific interest is in the e-alert, e-house organ, and e-zine.*
- Create a preference center where consumers check off topics of interest*
Organizations necessitate that in-house resources perform mission critical tasks, not protracted tasks that can be immediately solved by INSPIOR’s SaaS EMS digital marketing platform (SaaS, software-as-a-service - a model of software deployment where an application is licensed for use as a service). The total cost of ownership for technology solutions relates to the time imposed on the support team that must keep it updated and operating optimally. The ultimate value of the solution comes down to the total cost of ownership compared to improvements in efficiency and productivity.
Benefits:
Deliver customized content. INSPIOR campaign management and template tools make it easy to dynamically incorporate products and messages that reflect a consumer's preferences. No need to build sophisticated predictive models.
SaaS EMS manages deliverability of our clients’ emails and the reputation of their servers avoiding major problems with deliverability and blacklisting of regular business emails and having to manage reinstatement of reputation internally. By using our SaaS EMS, INSPIOR clients rest assured, knowing that deliverability and reputation are managed and compliant with CAN-SPAM and EU data protection.
SaaS EMS impose no limit on mailing volumes as they do not use internal mail servers.
SaaS EMS allows emails to be scheduled so that they may arrive to the recipient at a specific time (i.e. prime business hours), wherever they are in the world.
Convenience - SaaS EMS allows anyone with an Internet connection to access the system.
To ensure long term success, firms need to take into account the true costs of their technology. Elements such as project resourcing, time to market, maintenance and infrastructure expenditure must all be taken into account when comparing installed and SaaS EMS solutions.
More than 60 percent of consumers delete most e-mail without reading it. To survive consumers' screening process, marketers must, one, avoid giving consumers a reason to delete the message, and two, let consumers know the benefit of reading the message. The best messages balance clarity while encouraging a bit of curiosity. Needs and expectations have increased, as has the technology developed by email marketing technology providers. Quite simply most firms now have outgrown their internally installed systems.