Media Analysis: pre-event surveying, on-site surveying, & exit surveying

Media Exposure Analysis Methodology

INSPIOR provides painstaking research and the rigorous monitoring of results to provide real data on the impact of INSPIOR tradeshow, events and meetings so that we have understandable, reliable, actionable numbers that measure and reflect performance and create a roadmap for affecting the behavior of our publics or moving the needle upward for our sponsors corporate reputation.

To understand in quantitative terms the performance of a tradeshow, events and meetings sponsorship program, and to identify the attributes of media coverage and assess their relative weight in influencing the awareness, recall and behavior of the people who are exposed to it INSPIOR measures the top-tier media in addition to Pre-Event Surveying, On-Site Surveying, and Exit Surveying.

At INSPIOR we define and apply common media measurement variables including objective (reach/audience, media type, news item type, competitive coverage, etc.) and subjective (tone, key message penetration, etc.) variables.

INSPIOR objective measurement of tradeshow, meetings and events programs results integrates accessible information systems into a new and existing architecture and has become a standard requirement for many of our client organizations. Media Awareness, and Media Exposure Analysis Methodology has been adopted by global Fortune 500 companies and incorporated into Six Sigma quality control processes.

INSPIOR
US Headquarters:
30 East 20th Street
5th Floor
New York, NY 10003-1310